“Dream It Yourself” is an online community where dealers, artists, manufacturers and players interact to learn and be inspired to find new ways to customize their kit. Many drummers don’t realize that they have the ability to customize their current drum set: they think stock is the only option. DIY helps drummers understand that Gibraltar is not another commodity of stock hardware, but a unique, customizable and differentiated product that gives the drummer “nothing but options” to customize their existing drum kit, without hurting their wallet. This program offers a new approach to engage drummers to talk about drum hardware options and customization — what it can do for you and what you can do with the hardware to fit your unique image and playing style.
About Ken Fredenberg
Percussion Marketing Director for KMC Music
I am Responsible for KMC percussion department brands including Gretsch Drums, Dixon Drums and Hardware, and Gibraltar Hardware.
I Also handle direct management of Gibraltar hardware including R&D, marketing, and work with artist relations department to service artist roster.
I studied percussion performance at University of Kansas City, worked and taught lessons at a retail music store for 9 years in Kansas City Mo. I have been with KMC Music 25 years, have been involved with Gibraltar hardware my whole career. I’ve worked on many exciting project through the years including the Toca Percussion product manager, Legend drums development, Kaman taking on responsibility for Gretsch drums.
My interests and hobbies:
- Listening to great music of all styles
- Playing drums – was a professional musician for many years, now play in my studio for fun and always looking to jam whenever possible
- Playing in my studio for fun, always looking to jam whenever possible
- Enjoy family adventures with my wife and two daughters
- Drum and hardware design – Always thinking about options for drums and hardware that make it better for the user
- Reading good books on marketing
- Photography
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